Nielsen Looks at Coupons

Another interesting article on coupon usage from Nielsen. Here are a few interesting facts:

• 83% of units purchased with a manufacturer coupon in 2009 were done so by 22% of households.
• 38% of "super heavy" coupon users & 41% of "enthusiasts" come from households with incomes greater than $70,000.
• In 2009, households with incomes greater than $100,000 were the primary drivers of coupon growth.

Click here for the entire article. It's very interesting & paints a picture that we (or at least some of us) already knew: Couponers don't fit into any one stereotype. Everyone is jumping on board!